Media Director · Content Creator · Powerbuilder
Jonathan
Day.
The Start
2009. No idea what I was doing.
Jonathan Day walked into a gym in 2009 with no plan and no coach — just the vague idea that he wanted to be bigger and stronger. What followed was 15+ years of trial, error, and obsessive refinement.
The System
Powerbuilding: strength + size.
Most people pick one — compete in powerlifting and sacrifice aesthetics, or train for bodybuilding and stop caring about strength. Powerbuilding is the refusal to choose.
Jonathan built a system that develops maximal strength on the Big 3 while driving hypertrophy in the right places — and he's been refining it ever since.
The Channel
Document everything.
In 2022, Jonathan started posting on TikTok as @brojonbeast — sharing training clips, form breakdowns, and behind-the-scenes content from real gym sessions.
As a media director, he brought a creator's eye to fitness content — better camera work, cleaner edits, more intentional hooks — and started teaching what he knew about both training and content creation.
The Mission
Free resources. Real results.
Everything Jonathan creates — programs, guides, templates, tips — is free. The goal is a library of no-fluff resources for lifters who want to build something: a body, an audience, or both.
On This Site
What You'll Find
Lead-Gen Systems
I build the website, offer, and funnel that turn your existing traffic into members — the same system behind Roman Empire Gym's growth from 5K to 342K followers.
Explore →Free Camera Guide
The exact camera settings I use to shoot fitness content for TikTok and YouTube — frame rate, lighting, and angles, in one free PDF.
Explore →Weekly Dose
One email per week. Free resource drops, training insights, and behind-the-scenes from the gym and the content grind.
Explore →Free Weekly Newsletter
Stay in the Loop
Weekly guides, training insights, and behind-the-scenes from the gym and the content grind.